THE FUTURE OF FITNESS

A White Paper

The Future of Fitness

New research issues a challenge to the global fitness industry

The fitness industry cannot afford to be complacent about its place in the future.

That’s the key finding of “The Future of Fitness” White Paper researched and written by The Nielsen Company and published by Les Mills.

The White Paper explores the trends that may shape human fitness and activity, and then outlines the challenges that confront the global fitness sector as a result.

You can download the White Paper here. Please share it freely among your colleagues and friends.

And join the online discussion on this page!

Extract from the White Paper

"It is no exaggeration to say that many consumers will expect all their experiences, including fitness, to deliver 'what I want, when I want it, and where I want it - oh, and I may want it differently tomorrow'."
 

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John McCarthy

Change from the outside 8 Replies

I applaud Philip Mills for once again exercising leadership in initiating this collaborative process of envisioning the future of the health club industry. To Mills’ great credit, he perceives this…Continue

Started by John McCarthy. Last reply by Miriam Jaclyn Cohen Apr 4, 2010.

Bryan K. ORourke

What Are Your Thoughts On How The Bricks & Mortar Fitness Business Is Changing 5 Replies

Changing consumer behaviors and economic realities are creating a fundamental shift in the US health club industry. This coupled with the emerging need for a wellness solution that addresses the…Continue

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Started by Bryan K. ORourke. Last reply by Phil Trotter Oct 25, 2010.

Jamie Hayes

If you see the bandwagon you've missed it! 5 Replies

The future will belong to the risk taking change masters. Already we see current business models challenged by 24/7 clubs, unbundling of facility and service, divergence into specialists and…Continue

Started by Jamie Hayes. Last reply by Jeff Bissonnette Feb 10, 2010.

Mike Warren

. . . lets not forget the sales! 4 Replies

Congratulations and thanks to Les Mills and all involved in this fantastic gaze into the fitness crystal ball! As a fitness 'sales system' designer and trainer I have spent the past 15 years working…Continue

Started by Mike Warren. Last reply by Marc Goddard May 22, 2010.

Greg Hurst

The future is already ours - think, act and feel optimistic. 2 Replies

A good paper that reinforces we are already going back to the future, the niche is already now and we should all think, act and feel positive about our fitness future.People, cultures and industries…Continue

Started by Greg Hurst. Last reply by Russ Creagh Jan 20, 2010.

 
 
 

Download documents

Download the Idea Paper Template here. Once completed, please email it to ideas@lesmills.com. To see an example template document Click Here.

Download The Future of Fitness White Paper here.

Download the Future of Fitness media release here.

By joining The Future of Fitness, you’ll be able to join our discussion threads – and we’ll keep you up to date with the latest news.

Extract from the White Paper

"It may be fatal to assume that minor adjustments to current business models will keep the fitness industry abreast of changing times."

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